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The Handbook of Global User Research
Robert Schumacher
[PDF.pm44] The Handbook of Global User Research
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| #408077 in Books | 2009-10-29 | 2009-10-15 | Original language:English | PDF # 1 | 9.25 x.75 x7.50l,1.27 | File type: PDF | 336 pages||10 of 10 people found the following review helpful.| Simply the best guide available for global user research|By William Albert|I just finished reading the Handbook of Global User Research. I was very impressed by both the breadth and depth of the book. Schumacher brought together a great cast of user researchers from around the world. I especially appreciated the wide variety of countries represented, including places like Tur|||"Our products increasingly are finding their way around the world. Usable designs need to reflect the diversity of those global users if they are going to be successful, and not just the perspective coming from one lab in a corporate headquarters.
User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up fa...
You can specify the type of files you want, for your gadget.The Handbook of Global User Research | Robert Schumacher. A good, fresh read, highly recommended.
