[PDF.11ir] Self-Congruity: Toward a Theory of Personality and Cybernetics

Self-Congruity: Toward a Theory of Personality and Cybernetics

[PDF.np55] Self-Congruity: Toward a Theory of Personality and Cybernetics

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 | #4358702 in Books |  1986-08-05 | Original language:English | PDF # 1 |  9.21 x.63 x6.14l,1.16 | File type: PDF | 246 pages

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||About the Author||M. JOSEPH SIRGY, a social/marketing/organizational psychologist, is an Associate Professor of Marketing at Virginia Tech.

Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.

You easily download any file type for your gadget.Self-Congruity: Toward a Theory of Personality and Cybernetics   |  M. Joseph Sirgy. I was recommended this book by a dear friend of mine.

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