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Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces

Kate O'Neill




[PDF.tp49] Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces

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 | #976543 in Books |  2016-06-03 | Original language:English |  9.00 x.51 x6.00l, | File type: PDF | 224 pages

||4 of 4 people found the following review helpful.| A recipe for success in the digital world.|By David W. Gray|Everything that can be digital, will be digital. Yet, while in some ways we live on our smart phones, in other, very real ways, we still exist in physical space. The future belongs to organizations that can create smart, customer-centric experiences that blend the physical and digital experience to create new kinds of| |
Kate O'Neill's Pixels and Place is a must read for those of us fascinated by the tidal shift taking place around us in the way we envision the world and our experiences within it.

The distinction between “online” and “offline,” between “digital” and “physical,” once seemingly unambiguous, has begun to blur thanks to the ubiquity of smartphones and personal location data, ad and experience targeting, connected devices, wearable technology, the Internet of Things, and additive capabilities like 3-D printing. The biggest business opportunities for innovative experiences, according to digital marketing e...

You can specify the type of files you want, for your gadget.Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces   |  Kate O'Neill.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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