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Eye Tracking in User Experience Design

From Morgan Kaufmann Publishers




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 | #796540 in Books |  Morgan Kaufmann Publishers |  2014-05-05 | Original language:English | PDF # 1 |  9.10 x.80 x7.50l,1.80 | File type: PDF | 400 pages

 | Morgan Kaufmann Publishers

||2 of 5 people found the following review helpful.| Excellent!|By Michelle F.|Will definitely order again! Excellent!|2 of 2 people found the following review helpful.| I would like to say this book provides a decent primer to ...|By Will|I would like to say this book provides a decent primer to introduce what eye tracking does and specifically a history in how it's developed ov| ||"...once I began, I couldn’t put the book down. Before I knew it, I found myself evangelizing the method and exploring ways to purchase an ET system at my company...provides a great framework for understanding ET and how to apply it." --User Experien

Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to i...

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