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Buy It Now: Lessons from eBay
Michele White
[PDF.ko64] Buy It Now: Lessons from eBay
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| #3483931 in Books | Duke University Press Books | 2012-07-10 | 2012-07-10 | Original language:English | PDF # 1 | 9.25 x.83 x6.13l,1.05 | File type: PDF | 336 pages | |||
"Buy It Now is an excellent, solidly researched book on the ways in which online communities are formed within a context of commodity consumption. There is no other book that I know of that engages eBay community formation and member identity in su
In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements "configure the user," allowing eBay to indicate how the site is supposed to function while also upholding particular values and practices. White details how eBay reinforces stereotypes about gen...
You easily download any file type for your device.Buy It Now: Lessons from eBay | Michele White.Not only was the story interesting, engaging and relatable, it also teaches lessons.
